Internet or On-line Marketing
If you are finding that magazine advertising provides very few enquiries then you should try internet marketing. This aims to boost your business presence on the internet via:
- Keyword Research
- Search Engine Optimisation (SEO)
- Search Performance Analysis
- Latent Semantic Indexing (LSI)
- Link Acquisition
- Social Media (Facebook, Twitter, LinkedIn etc)
Windmill IT has experience of marketing different types of business via the internet. Reaching page one of Google for agreed search phrases is a possibility with the ongoing benefits of retaining your page one position.
Internet Marketing targets specific groups of people who are most likely to be searching for your products or services whereas magazines are read by people who may not be looking to purchase anything but just happen to read the magazine. Also the internet is there 24 hours a day 356 days a year and is accessed by the world. Your website can be regularly updated to keep it fresh by the use of blogs, articles and social media to spread awareness of your business, its products and services.
Does SEO work?
Windmill IT has helped our clients improve their search engine ranking and thus the number of visits to their websites. In fact, as an example try typing "web design and optimisation" into www.google.co.uk and you will find us on page 1 and most likely at number 1. We can provide many other examples on request.