Website Optimisation( Search Engine Optimisation, SEO)
Are you -
- Unsure of how to attract search engines to your website?
- Bewlidered by SEO and what Google wants?
- Not getting the traffic to your website that you expected?
During the design and build process
Windmill IT Services will perform ‘search engine optimisation’ (SEO) of
the web pages during the website design to optimise the site’s search
Your website will be submitted to the big three search engines namely Google, Yahoo and Bing. It may also be pertinent to select paid submission for the first year after the design to ensure that the search engines spider and index the newly optimised content and pages.
Search engines look favourably on ‘popular’ sites and so it is important that the site has several incoming links. Windmill IT Services will require information from you in order to acquire and establish these links.
After the build
A pay per click campaign can be instigated for a number of adverts and a selection of keywords and phrases suited to your company and products. This will require regular discussions with Windmill IT Services so that the level of expenditure can be agreed to maintain your company on the first page of the sponsored links for required phrases and for an agreed amount of hours per day. Your competitors will, of course, also be ’bidding’ for the same keywords and phrases. The level of expenditure is somewhat iterative and will depend on the number of times someone clicks on your sponsored link up to a maximum cost per day.
Does SEO work?
Windmill IT has helped our clients improve their search engine ranking and thus the number of visits to their websites. In fact, as an example try typing "web design and optimisation" into www.google.co.uk and you will find us on page 1 and most likely at number 1. We can provide many other examples on request.
Windmill IT Services uses Trendmetrix Professional Search Engine Optimisation Software (SEO Tool) to test and optimise your website for search engines.