|
|||||||
Website Optimisation
During the design and build process
Windmill IT Services will perform ‘search engine optimisation’ (SEO) of
the web pages during the website design to optimise the site’s search
engine performance.
Your website will be submitted to the big three search engines namely
Google, Yahoo and Bing. It may also be pertinent to select paid submission
for the first year after the design to ensure that the search engines spider
and index the newly optimised content and pages.
Search engines look favourably on ‘popular’ sites and so it is
important that the site has several incoming links. Windmill IT Services will
require information from you in order to acquire and establish these links.
After the build
A pay per click campaign can be instigated for a number of adverts and a selection of keywords and phrases suited to your company and products. This will require regular discussions with Windmill IT Services so that the level of expenditure can be agreed to maintain your company on the first page of the sponsored links for required phrases and for an agreed amount of hours per day. Your competitors will, of course, also be ’bidding’ for the same keywords and phrases. The level of expenditure is somewhat iterative and will depend on the number of times someone clicks on your sponsored link up to a maximum cost per day.
Windmill IT Services uses Trendmetrix Search Engine Optimisation Software to test and optimise your website for search engines.
SEO Tool Trendmetrix Software is a search engine optimisation company offering professional search engine optimisation software tools and guaranteed SEO services to improve your search engine rankings.